Google’s own provided tools for search marketers.
Why on earth would anyone chose to commute?
Our office recently considered how essential was our physical building? If our success somehow depended on it, would we be able to achieve the outcome without holding a permanent residence?
Ultimately (for the time) we’ve elected to remain in our space. Downtown in our city isn’t a bad place to be. (especially in the summer)
There are indeed physical jobs that require your presence to accomplish the duties. Assembling factory products, flying a plane (sort of), digging ditches etc…
If you’re a knowledge working chances are you live inside technological tools enabled for sharing and collaboration with distributed teams.
If you need to be in the same room with someone chances are it’s because you aren’t embracing the full functionality of tools and/or ground rules for team hygiene aren’t in place for the team to be successful.
With all the co-working solutions available it really doesn’t make sense to keep office space anymore. If you REALLY feel the need to jam in the flesh then there’s plenty of ways to accomplish that when needed. (chances are for a fraction of the cost and with a much lower carbon footprint)
I know this isn’t always a popular opinion viewpoint so it would be great to hear in the comments about your experience.
How many miles would be saving if you didn’t have to leave your house to go to an office everyday?
How handy is that?
Thanks guys I needed that!
Anyone who’s ever attempted editing knows using the keyboard shortcuts is a godsend when you have piles of video to slice and dice. Unless you’re using it everyday it’s terribly easy to forget.
A quick refresh though does wonders and is a great way to get back in the grove if you’ve spent a bit of time away.
It’s really a lot more enjoyable and makes the chore kinda fun. Go mad Spielberg! No one is around to know the stench of your hubris. (Is that hubris or does someone need to do their shirt laundry?)
If you don’t have footy it didn’t happen. So “GOPRO START RECORDING”, bring on the b-roll and get that footy ferda boys. Now with this cheat sheet you might even get the post up by dawn.
While recently launching this blog and others I’ve been learning about launching and getting traffic starting from zero.
This can be a bit daunting but also I believe the most rewarding to connect with a community at grass roots level.
As I learn more about getting the word out I will post and share any good relevant references here for everyone’s benefit as well.
This isn’t just an aggregation, but a well curated greatest hits to help you not waste your time.
The Cloud: (def’n) The symbol on the diagram indicating the portion of the server and network infrastructure that was far too complex and obfuscated for anyone to spend the time to accurately draw.
Where I keep my iphone selfies; the thing that streams my TV; the place where I accidentally on purpose leaked my sextape.
In all serious it’s a concept that’s changed our understanding our IT and computing forever.
In some ways it’s just a billing exercise to see if we can bill for cheap commodity compute utilization the same as we do other utility billing for power, gas and water consumption.
The technology that’s arisen around this is what gives it real potency. Being able to tie enterprise and consumer applications into just-in-time burstable resources via API using code. Sounds advanced? It is! And it’s advancing by the second.
If you haven’t I encourage everyone to investigate public cloud providers as potential option for spinning up your next server. You’ll learn a ton I guarantee it. Amazon AWS, Google Cloud Engine, Microsoft Azure and many others offer free-trial and heavy discounts for personal and educational use.
The real beauty of cloud is to be able to use code to build infrastructure using configuration tools like puppet and docker. The flat files and containers used to configure the environment can be version controlled, unit tested and stored in repository. This is a vastly different concept than running around with a windows server dvd.
If an application misbehaves the entire environment can be instantly destroyed and rebuilt from runbooks. This shift in mindstep is know as Pets Vs. Cattle
Making the decision to go to cloud isn’t difficult. Preparing your existing workloads for migration is entirely different kettle of fish. While there are many tools available for converting physical workloads into virtual, let’s just say your results may vary. Simple server environments are no problem, but if someone has been spending years perfecting the static monolith, it’s likely going to be a hell of a chore to migrate it, and you’ll almost certainly be rebuilding on the new virtual resources.
Sooner or later you’ll have to get there so might as well have at it hoss!
Helping Clients With Cloud Assessment
I’ll compile a list of every useful link that might help someone get up to speed in a hurry:
I recall thinking as a youngster, “Writing a book must be the toughest job anyone would ever need to accomplish”. Sitting in front of a blank page trying to come up with some way to fill the 3-5 assigned pages on such- and-such topic.
I’ve since become a windbag and keeping ideas succinct so someone might actually READ the book remains the greatest challenge now.
If you’re like me you might have a pile prose sitting around collecting (probably digital) dust. Well if you have a blog or are passionate to the point of being an open faucet then you might consider collating your masterpiece into a table of contents and put the suck up for sale.
As you’d imagine with everything, modern technology has taken much of the pain of getting your words out to the presses.
Here’s great insight from the book by one of my heros, Guy Kawasaki, who always reminds me to bring my humanity to work. Thanks!
And also this:
Databases – Practical PostgreSQL – The pg_hba.conf file
I recently had a job to do in which I was required to connect to a Postgresql server and run some queries to find some critical data for the team. I wasn’t provided with a logon or any other information about the tables or schema.
Well thank goodness for my old friend google or I wouldn’t have stood a chance against this problem.
What I learned is that without some modifications to a conf file, you will never, ever connect to a database remotely. You may have success connecting from the command line and might be wondering why you can login to the postgres console, but the exact same creds are failing constantly when trying to connect any other way.
Turns out remote connections require the connection mode to be set to ident or trust to either identify or allow the connection based on the user connection manner and credentials used. Without this knowledge you can easily spend a lot of time troubleshooting something that is actually very straight forward.
I didn’t completely understand the issue until I actually setup and installed Postgresql for myself on my vmware homelab.
These two sources were indispensable in my training:
Once I actually set everything up for myself the first it all made a lot more sense. I was able to try all the different scenarios without the fear of breaking production. All in all this was a great learning experience.
These articles are for setting up Postgresql on Centos 7 but there are many other articles out there with similar information for debian or earlier releases.
So get up in them guts and have a poke. I hope you go mildly insane with your new found sql query power.
It’s hard to plan for nonlinear purchase paths, but programmatic advertising can help, enabling brands to reach the right person with the right message in the moment of opportunity. Brands can use programmatic to assemble a consumer’s micro-moments in just the right way—like joining puzzle pieces together—to see a detailed blueprint of consumer intent
83% of all display buys will be programmatic by 2017. That’s what Google has to say about programmatic on their google+ page. What that tells me is that if you’re not able to harness the power of the tools to deliver relevancy then you might as well not even bother.
The proliferation of devices means that people are connecting their experience across tabs, workstations and devices while on the way to the store to buy the product in person. This makes the marketers job so much more difficult when trying to understand the patterns of their buyers. Fortunately Google has mostly solved the problem for you.
Some say programmatic is the death of creative. I liken it to the death of folk music. The music never died, just it’s audience. It just means creatives have to be.. well …more creative. For those who are inclined to set and forget their campaigns, they will find that Google does a very decent job of managing the interactions for them. However those that are accustomed to squeaking into the first page with lower scores will always be obliterated by those who can generate killer ad copy.
Good luck on your programmatic journey. Please let me know what tips and tricks you’ve discovered that make or break your campaigns.
Download the Lynda.com app to enjoy on-the-go learning.
This is a quick follow-up to the article I posted recently about the Top 100 Most Expensive Search keywords of 2015. In this article I commented on the total lack of willingness most Adwords marketers have for optimization which can result in a lot of waste and very poor ROI. Yes we want the clicks, but we want the right clicks.
I was really impressed by the candor Brad Basteole used in discussing how to do the job well. I think it’s very important to note that although all the topics of the Adwords certification were covered, it’s incredibly valuable to learn this from an outside perspective other than Google.
So if you’re trying to pass an exam, or just want to be better at your Adwords marketing job, I highly recommend you check these videos out.