What makes a good brand guideline? – Brandpad – Medium

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Source: What makes a good brand guideline? – Brandpad – Medium

This is a good place to jump off if you have no idea about branding yourself. If you’re a non-designer you will need to be able to communicate between the art technical teams to ensure they deliver a consistent results.

That means everyone needs to get on the same page literally. One single source of truth that is continually updated and relied upon. With out this, good luck!

 

Hosting a Gaming Tournament? Here’s How to Get Organized | eSports Center | Gaming Center | LAN Software | Smartlaunch.com

Source: Hosting a Gaming Tournament? Here’s How to Get Organized | eSports Center | Gaming Center | LAN Software | Smartlaunch.com

 

With major universities now offering esports scholarships, Taiwan recognizing esports as an officially, and some vying for esports at the olympics level, we are all embarking on a journey into unknown future where the competivie gaming space may very well replace a lot of the sports programs we’ve been accustomed to for our entire lives.

Moms don’t want their kids getting knocked out in high speed collisions sports. They also don’t want them getting obese from complete lack of exercise and indulging in convenience foods. Eports lies somewhere in the middle where it’s not exactly a healthy sweat, but at least it keeps Sally and Johnny out of trouble and may even pay their way to a major college.

It all starts out with building the community that supports the culture. We all want it. Lets make it happen. Who’s running tournaments today? What have you learned. Please point us to any reference that might help us out with getting started.

What’s your league? Slap your deetz in the comments below.

There are 7 types of logo designs: but which type of logo is right for you?

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https://cdn-images-1.medium.com/max/1000/1*r52ke0tOpwdyJIVss41H5Q.jpeg

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Source: There are 7 types of logo designs: but which type of logo is right for you?

Design for non-designers is an interesting topic for me these days because as someone who declares to have no art skills I often have a need to create little tidbits of graphical content. I have all the industry tools and few helpful add-ons, but I don’t live there and for this reason when I crack open an app I spend WAY too much time dicking around.

I find articles like the above linked article to be very helpful because it gives me greater context to the big picture rather than shooting in the dark with an abstract concept that could entirely miss the target.

All the Vaynerchuck and contemporary guidance is SHIP NOW and CRUSH IT! I don’t think anyone ever hears, spend more time on your logo but let’s face it, choosing an appropriate logo is obviously of incredible importance to your brand’s success.

Hopefully this article helps and please please attach any links to your logo concepts in the comments below. Thanks!

Ultimate Guide to Regular Expressions in Google Analytics

Source: Ultimate Guide to Regular Expressions in Google Analytics

I love this stuff. I love analytics. I even admit to amorous feelings for google and especially their potential for AI. I especially love achieving granular scalpel precision with analytics. Google Analytics let’s use regular old regular expressions to fine tune our reports to show us EXACTLY what’s interesting to our business.

I guarantee you will feel really smart after you master this skill.

For those of us who aren’t programming master regular expressions can be a bit of a daunting topic. Honestly they can be a pain in the ass.

Fortunately I don’t have do much with regular expressions and mostly I’ve found an overall avoidance, but every once I’ll crack open the hood of a particular piece of software and voila, the regex engine.

Believe me that’s never my favorite thing to see in a piece of software, but understanding how this works can bring a sense of calm when confronted with the challenge.

One such place is the google analytics console, a potentially daunting place to begin with if you don’t have much background with backend and data tools. I don’t believe there’s anything hard about it and there’s an abundance of training to get anyone up and running quickly.

Regular expressions are a bit of advanced topic in this realm but never the less an incredibly powerful addition to your analytics backbone.

The linked guide tells you all about it. You’re welcome!

Commuting Time Saved | Matt Mullenweg

Source: Commuting Time Saved | Matt Mullenweg

Why on earth would anyone chose to commute?

Our office recently considered how essential was our physical building? If our success somehow depended on it, would we be able to achieve the outcome without holding a permanent residence?

Ultimately (for the time) we’ve elected to remain in our space. Downtown in our city isn’t a bad place to be. (especially in the summer)

There are indeed physical jobs that require your presence to accomplish the duties. Assembling factory products, flying a plane (sort of), digging ditches etc…

If you’re a knowledge working chances are you live inside technological tools enabled for sharing and collaboration with distributed teams.

If you need to be in the same room with someone chances are it’s because you aren’t embracing the full functionality of tools and/or ground rules for team hygiene aren’t in place for the team to be successful.

With all the co-working solutions available it really doesn’t make sense to keep office space anymore. If you REALLY feel the need to jam in the flesh then there’s plenty of ways to accomplish that when needed. (chances are for a fraction of the cost and with a much lower carbon footprint)

I know this isn’t always a popular opinion viewpoint so it would be great to hear in the comments about your experience.

How many miles would be saving if you didn’t have to leave your house to go to an office everyday?

2017 Adobe Premiere Pro Keyboard Shortcuts Cheat Sheet – Make A Website Hub

Source: 2017 Adobe Premiere Pro Keyboard Shortcuts Cheat Sheet – Make A Website Hub

How handy is that?

Thanks guys I needed that!

Anyone who’s ever attempted editing knows using the keyboard shortcuts is a godsend when you have piles of video to slice and dice. Unless you’re using it everyday it’s terribly easy to forget.

A quick refresh though does wonders and is a great way to get back in the grove if you’ve spent a bit of time away.

It’s really a lot more enjoyable and makes the chore kinda fun. Go mad Spielberg! No one is around to know the stench of your hubris. (Is that hubris or does someone need to do their shirt laundry?)

If you don’t have footy it didn’t happen. So “GOPRO START RECORDING”, bring on the b-roll and get that footy ferda boys. Now with this cheat sheet you might even get the post up by dawn.

 

On Your Mark, Go to Market

While recently launching this blog and others I’ve been learning about launching and getting traffic starting from zero.

This can be a bit daunting but also I believe the most rewarding to connect with a community at grass roots level.

As I learn more about getting the word out I will post and share any good relevant references here for everyone’s benefit as well.

This isn’t just an aggregation, but a well curated greatest hits to help you not waste your time.

https://academy.hubspot.com/

https://www.hubspot.com/blog-topic-generator?utm_campaign=Offer+-+Blog+Topic+Generator

 

3 Secrets To Writing Blog Posts That Go Viral

5 Content Marketing Tips We Learned From Our Best-Performing Content

 

Get your Head in the Cloud

The Cloud: (def’n) The symbol on the diagram indicating the portion of the server and network infrastructure that was far too complex and obfuscated for anyone to spend the time to accurately draw.

aka

Where I keep my iphone selfies; the thing that streams my TV;  the place where I accidentally on purpose leaked my sextape.

In all serious it’s a concept that’s changed our understanding our IT and computing forever.

In some ways it’s just a billing exercise to see if we can bill for cheap commodity compute utilization the same as we do other utility billing for power, gas and water consumption.

The technology that’s arisen around this is what gives it real potency. Being able to tie enterprise and consumer applications into just-in-time burstable resources via API using code. Sounds advanced? It is! And it’s advancing by the second.

If you haven’t I encourage everyone to investigate public cloud providers as potential option for spinning up your next server. You’ll learn a ton I guarantee it.  Amazon AWS, Google Cloud Engine, Microsoft Azure and many others offer free-trial and heavy discounts for personal and educational use.

The real beauty of cloud is to be able to use code to build infrastructure using configuration tools like puppet and docker. The flat files and containers used to configure the environment can be version controlled, unit tested and stored in repository.  This is a vastly different concept than running around with a windows server dvd.

If an application misbehaves the entire environment can be instantly destroyed and rebuilt from runbooks. This shift in mindstep is know as  Pets Vs. Cattle

https://www.engineyard.com/blog/pets-vs-cattle

 

Making the decision to go to cloud isn’t difficult. Preparing your existing workloads for migration is entirely different kettle of fish. While there are many tools available for converting physical workloads into virtual, let’s just say your results may vary. Simple server environments are no problem, but if someone has been spending years perfecting the static monolith, it’s likely going to be a hell of a chore to migrate it, and you’ll almost certainly be rebuilding on the new virtual resources.

Sooner or later you’ll have to get there so might as well have at it hoss!

Helping Clients With Cloud Assessment

http://searchcloudprovider.techtarget.com/tip/Helping-clients-with-cloud-assessment-decision-is-a-critical-value-add

 

I’ll compile a list of every useful link that might help someone get up to speed in a hurry:

https://www.openstack.org/videos/summits

APE: Author, Publisher, Entrepreneur | How to Publish a Book

I recall thinking as a youngster, “Writing a book must be the toughest job anyone would ever need to accomplish”.  Sitting in front of a blank page trying to come up with some way to fill the 3-5 assigned pages on such- and-such topic.

I’ve since become a windbag and keeping ideas succinct so someone might actually READ the book remains the greatest challenge now.

If you’re like me you might have a pile prose sitting around collecting (probably digital) dust. Well if you have a blog or are passionate to the point of being an open faucet then you might consider collating your masterpiece into a table of contents and put the suck up for sale.

As you’d imagine with everything, modern technology has taken much of the pain of getting your words out to the presses.

Here’s great insight from the book by one of my heros, Guy Kawasaki, who always reminds me to bring my humanity to work. Thanks!

Get paid!

Source: APE: Author, Publisher, Entrepreneur | How to Publish a Book

And also this:

https://kdp.amazon.com/en_US?ref_=kdpgp_e_us_mm_l3