Commuting Time Saved | Matt Mullenweg

Source: Commuting Time Saved | Matt Mullenweg

Why on earth would anyone chose to commute?

Our office recently considered how essential was our physical building? If our success somehow depended on it, would we be able to achieve the outcome without holding a permanent residence?

Ultimately (for the time) we’ve elected to remain in our space. Downtown in our city isn’t a bad place to be. (especially in the summer)

There are indeed physical jobs that require your presence to accomplish the duties. Assembling factory products, flying a plane (sort of), digging ditches etc…

If you’re a knowledge working chances are you live inside technological tools enabled for sharing and collaboration with distributed teams.

If you need to be in the same room with someone chances are it’s because you aren’t embracing the full functionality of tools and/or ground rules for team hygiene aren’t in place for the team to be successful.

With all the co-working solutions available it really doesn’t make sense to keep office space anymore. If you REALLY feel the need to jam in the flesh then there’s plenty of ways to accomplish that when needed. (chances are for a fraction of the cost and with a much lower carbon footprint)

I know this isn’t always a popular opinion viewpoint so it would be great to hear in the comments about your experience.

How many miles would be saving if you didn’t have to leave your house to go to an office everyday?

40 Free T-Shirt Mockups PSD Templates For Your Online Store in 2018

t-shirt mockup

Source: 40 Free T-Shirt Mockups PSD Templates For Your Online Store in 2018

Starting a drop ship business using shopify and a fulfilment partner like Oberlo has never been easier.

You just sign up for the accounts, link them and your basically done.

Except for the most crucial, which is of course, choosing and designing your myriad of products that you plan to sell.

To make this job much easier, Oberlo has put together this killer list of t-shirt mockup templates and utilities so you don’t have to be a fashion or digital graphic designer to sell a shirt.

The best part about this is the ability to play with your design and see it on a human form. This has proven invaluable in my design process and I couldn’t imagine doing the job without it.

These tools are a lot of fun and you can lose hours and days into exploring, but don’t forget that all that play can convert into great sales when you’ve made a product your customers will really love and use.

Have fun!

On Your Mark, Go to Market

While recently launching this blog and others I’ve been learning about launching and getting traffic starting from zero.

This can be a bit daunting but also I believe the most rewarding to connect with a community at grass roots level.

As I learn more about getting the word out I will post and share any good relevant references here for everyone’s benefit as well.

This isn’t just an aggregation, but a well curated greatest hits to help you not waste your time.


3 Secrets To Writing Blog Posts That Go Viral

5 Content Marketing Tips We Learned From Our Best-Performing Content


Free University

Whether you need to get up to speed in a hurry or just have a passion for acquiring knowledge then this list of links might be of interest.

As an emerging manager I had to soak up info at light speed or I would have drowned in the shallow end.

Learning to navigating people and relationships might be the toughest and most rewarding thing in life.

Here’s a fine list I’ve cobbled of some of the best. There’s already enough in this list to last a lifetime. You’ve been warned!


…or almost


DiY Harvard


The Personal MBA

Get your Head in the Cloud

The Cloud: (def’n) The symbol on the diagram indicating the portion of the server and network infrastructure that was far too complex and obfuscated for anyone to spend the time to accurately draw.


Where I keep my iphone selfies; the thing that streams my TV;  the place where I accidentally on purpose leaked my sextape.

In all serious it’s a concept that’s changed our understanding our IT and computing forever.

In some ways it’s just a billing exercise to see if we can bill for cheap commodity compute utilization the same as we do other utility billing for power, gas and water consumption.

The technology that’s arisen around this is what gives it real potency. Being able to tie enterprise and consumer applications into just-in-time burstable resources via API using code. Sounds advanced? It is! And it’s advancing by the second.

If you haven’t I encourage everyone to investigate public cloud providers as potential option for spinning up your next server. You’ll learn a ton I guarantee it.  Amazon AWS, Google Cloud Engine, Microsoft Azure and many others offer free-trial and heavy discounts for personal and educational use.

The real beauty of cloud is to be able to use code to build infrastructure using configuration tools like puppet and docker. The flat files and containers used to configure the environment can be version controlled, unit tested and stored in repository.  This is a vastly different concept than running around with a windows server dvd.

If an application misbehaves the entire environment can be instantly destroyed and rebuilt from runbooks. This shift in mindstep is know as  Pets Vs. Cattle


Making the decision to go to cloud isn’t difficult. Preparing your existing workloads for migration is entirely different kettle of fish. While there are many tools available for converting physical workloads into virtual, let’s just say your results may vary. Simple server environments are no problem, but if someone has been spending years perfecting the static monolith, it’s likely going to be a hell of a chore to migrate it, and you’ll almost certainly be rebuilding on the new virtual resources.

Sooner or later you’ll have to get there so might as well have at it hoss!

Helping Clients With Cloud Assessment


I’ll compile a list of every useful link that might help someone get up to speed in a hurry:

APE: Author, Publisher, Entrepreneur | How to Publish a Book

I recall thinking as a youngster, “Writing a book must be the toughest job anyone would ever need to accomplish”.  Sitting in front of a blank page trying to come up with some way to fill the 3-5 assigned pages on such- and-such topic.

I’ve since become a windbag and keeping ideas succinct so someone might actually READ the book remains the greatest challenge now.

If you’re like me you might have a pile prose sitting around collecting (probably digital) dust. Well if you have a blog or are passionate to the point of being an open faucet then you might consider collating your masterpiece into a table of contents and put the suck up for sale.

As you’d imagine with everything, modern technology has taken much of the pain of getting your words out to the presses.

Here’s great insight from the book by one of my heros, Guy Kawasaki, who always reminds me to bring my humanity to work. Thanks!

Get paid!

Source: APE: Author, Publisher, Entrepreneur | How to Publish a Book

And also this:


Cannabis Professional Series | – Kwantlen Polytechnic University

Kwantlen is now offering education series devoted to operating in the marijuana industry. As one would imagine this newly budding industry is riddled with legal and political pitfalls. Emerging enterprises will need to employ personnel savvy in the ever changing rules. It seems there will be even more rules once the laws change for the recreational market.  To learn more about this program, go to their website.

Source: Cannabis Professional Series | – Kwantlen Polytechnic University

Programmatic Helps Brands Make the Most of Micro-Moments – Think with Google

It’s hard to plan for nonlinear purchase paths, but programmatic advertising can help, enabling brands to reach the right person with the right message in the moment of opportunity. Brands can use programmatic to assemble a consumer’s micro-moments in just the right way—like joining puzzle pieces together—to see a detailed blueprint of consumer intent

Source: Programmatic Helps Brands Make the Most of Micro-Moments – Think with Google

83% of all display buys will be programmatic by 2017. That’s what Google has to say about programmatic on their google+ page. What that tells me is that if you’re not able to harness the power of the tools to deliver relevancy then you might as well not even bother.

The proliferation of devices means that people are connecting their experience across tabs, workstations and devices while on the way to the store to buy the product in person. This makes the marketers job so much more difficult when trying to understand the patterns of their buyers. Fortunately Google has mostly solved the problem for you.

Some say programmatic is the death of creative. I liken it to the death of folk music. The music never died, just it’s audience. It just means creatives have to be.. well …more creative. For those who are inclined to set and forget their campaigns, they will find that Google does a very decent job of managing the interactions for them. However those that are accustomed to squeaking into the first page with lower scores will always be obliterated by those who can generate killer ad copy.

Good luck on your programmatic journey. Please let me know what tips and tricks you’ve discovered that make or break your campaigns.

Google AdWords Essential Training |

Download the app to enjoy on-the-go learning.

Source: Google AdWords Essential Training |

This is a quick follow-up to the article I posted recently about the Top 100 Most Expensive Search keywords of 2015. In this article I commented on the total lack of willingness most Adwords marketers have for optimization which can result in a lot of waste and very poor ROI. Yes we want the clicks, but we want the right clicks.

I was really impressed by the candor Brad Basteole used in discussing how to do the job well. I think it’s very important to note that although all the topics of the Adwords certification were covered, it’s incredibly valuable to learn this from an outside perspective other than Google.

So if you’re trying to pass an exam, or just want to be better at your Adwords marketing job, I highly recommend you check these videos out.

Google’s Top 100 Most Expensive Keywords in 2015 [Infographic]

Google’s PPC system incorporates a countless number of keywords. We found out which ones cost the most.

Source: Google’s Top 100 Most Expensive Keywords in 2015 [Infographic]


Out of necessity I’ve recently had to learn more about how the google search ranking and pay per click auction works. What I’ve learned, and it’s fairly alarming, that due to knowledge gaps and in some cases greed, most search marketers waste a lot of money. Being clever about keyword refinement and targeting, as well as optimizing for quality score can drastically drop cost per click by 200-300% on average. The savings reinvested into more clicks has an incredible compounding effect. When I learned that most marketers are happy to just generate traffic, aka spend click budgets, I really couldn’t believe it. So I looked a little deeper into it and what I found is that there is absolutely no incentive for marketing agencies to put any effort into optimizing. The industry benchmarks for click through and quality score is so abysmal that any minimal effort returns fairly decent results so everything is perceived as successful. PPC generates leads so marketing budgets are happily renewed. Everyone spends so much time patting themselves on the back that no one ever bothers to take a closer look. $2 clicks could easily be $.50 with just a few tiny tweaks. Theoretically that’s 400% improvement in revenue generating leads completely wasted. In truth the whole industry is set to be turned on it’s head. Now that google has dropped the right margin ads, the top 4 spot will become incredibly in-demand. If you aren’t taking great care to refine campaigns with extreme target prejudice then you better be prepared to drop a bank on buying pointless clicks.