What makes a good brand guideline? – Brandpad – Medium

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Source: What makes a good brand guideline? – Brandpad – Medium

This is a good place to jump off if you have no idea about branding yourself. If you’re a non-designer you will need to be able to communicate between the art technical teams to ensure they deliver a consistent results.

That means everyone needs to get on the same page literally. One single source of truth that is continually updated and relied upon. With out this, good luck!

 

Hosting a Gaming Tournament? Here’s How to Get Organized | eSports Center | Gaming Center | LAN Software | Smartlaunch.com

Source: Hosting a Gaming Tournament? Here’s How to Get Organized | eSports Center | Gaming Center | LAN Software | Smartlaunch.com

 

With major universities now offering esports scholarships, Taiwan recognizing esports as an officially, and some vying for esports at the olympics level, we are all embarking on a journey into unknown future where the competivie gaming space may very well replace a lot of the sports programs we’ve been accustomed to for our entire lives.

Moms don’t want their kids getting knocked out in high speed collisions sports. They also don’t want them getting obese from complete lack of exercise and indulging in convenience foods. Eports lies somewhere in the middle where it’s not exactly a healthy sweat, but at least it keeps Sally and Johnny out of trouble and may even pay their way to a major college.

It all starts out with building the community that supports the culture. We all want it. Lets make it happen. Who’s running tournaments today? What have you learned. Please point us to any reference that might help us out with getting started.

What’s your league? Slap your deetz in the comments below.

There are 7 types of logo designs: but which type of logo is right for you?

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https://cdn-images-1.medium.com/max/1000/1*r52ke0tOpwdyJIVss41H5Q.jpeg

https://cdn-images-1.medium.com/max/1000/1*r52ke0tOpwdyJIVss41H5Q.jpeg

 

Source: There are 7 types of logo designs: but which type of logo is right for you?

Design for non-designers is an interesting topic for me these days because as someone who declares to have no art skills I often have a need to create little tidbits of graphical content. I have all the industry tools and few helpful add-ons, but I don’t live there and for this reason when I crack open an app I spend WAY too much time dicking around.

I find articles like the above linked article to be very helpful because it gives me greater context to the big picture rather than shooting in the dark with an abstract concept that could entirely miss the target.

All the Vaynerchuck and contemporary guidance is SHIP NOW and CRUSH IT! I don’t think anyone ever hears, spend more time on your logo but let’s face it, choosing an appropriate logo is obviously of incredible importance to your brand’s success.

Hopefully this article helps and please please attach any links to your logo concepts in the comments below. Thanks!

Ultimate Guide to Regular Expressions in Google Analytics

Source: Ultimate Guide to Regular Expressions in Google Analytics

I love this stuff. I love analytics. I even admit to amorous feelings for google and especially their potential for AI. I especially love achieving granular scalpel precision with analytics. Google Analytics let’s use regular old regular expressions to fine tune our reports to show us EXACTLY what’s interesting to our business.

I guarantee you will feel really smart after you master this skill.

For those of us who aren’t programming master regular expressions can be a bit of a daunting topic. Honestly they can be a pain in the ass.

Fortunately I don’t have do much with regular expressions and mostly I’ve found an overall avoidance, but every once I’ll crack open the hood of a particular piece of software and voila, the regex engine.

Believe me that’s never my favorite thing to see in a piece of software, but understanding how this works can bring a sense of calm when confronted with the challenge.

One such place is the google analytics console, a potentially daunting place to begin with if you don’t have much background with backend and data tools. I don’t believe there’s anything hard about it and there’s an abundance of training to get anyone up and running quickly.

Regular expressions are a bit of advanced topic in this realm but never the less an incredibly powerful addition to your analytics backbone.

The linked guide tells you all about it. You’re welcome!

40 Free T-Shirt Mockups PSD Templates For Your Online Store in 2018

t-shirt mockup

Source: 40 Free T-Shirt Mockups PSD Templates For Your Online Store in 2018

Starting a drop ship business using shopify and a fulfilment partner like Oberlo has never been easier.

You just sign up for the accounts, link them and your basically done.

Except for the most crucial, which is of course, choosing and designing your myriad of products that you plan to sell.

To make this job much easier, Oberlo has put together this killer list of t-shirt mockup templates and utilities so you don’t have to be a fashion or digital graphic designer to sell a shirt.

The best part about this is the ability to play with your design and see it on a human form. This has proven invaluable in my design process and I couldn’t imagine doing the job without it.

These tools are a lot of fun and you can lose hours and days into exploring, but don’t forget that all that play can convert into great sales when you’ve made a product your customers will really love and use.

Have fun!

Advanced Protune Controls Explained

White Balance

White Balance adjusts the overall color tone of videos. You can make adjustments to White Balance when shooting in Protune mode.

  • Auto*
  • 3000K (for use in warm light, eg. incandescent, sunrise/sunset)
  • 5500K (for use in slightly cool light, eg. cool fluorescent, average daylight)
  • 6500K (for use in cool light, eg. overcast conditions)
  • CAM RAW (no compensation)
  • Native (HERO4 & HERO5 Only) (Industry standardized optimized color)

Color

Color allows you to adjust the color profile of your video footage.

  • GoPro Color* – Delivers the same great color you capture when Protune is turned Off.
  • Flat – Results in a neutral color profile that can be color-corrected to better match footage captured with other equipment, offering more flexibility in post-production. Due to its log curve, Flat captures more details in shadows and highlights.

ISO Limit (Gain)

ISO Limit provides more control in low light conditions. It adjusts the camera’s sensitivity in low-light environments, and creates a balance between brightness and resulting image noise. A higher ISO Limit will result in brighter footage, but you may experience more noise. A lower ISO Limit will result in darker footage, but will deliver reduced noise. This setting does not impact shutter speed.

  • 6400* – Brighter video in low light, increased image noise. This setting is equivalent to the default in Protune “On” for versions prior to HD3.11.02.00
  • 1600 – Moderately bright video in low light, moderate image noise
  • 400 – Darker video in low light, reduced image noise

Sharpness

Sharpness controls the sharpness of your video footage. High and Medium Sharpness will benefit those who want to limit the amount of sharpening required in post production. Low sharpness is ideal for professionals who prefer minimally processed content to enable more flexibility in post production.

  • High* – Ultra-sharp video. Same level of sharpness applied to content when Protune is turned off.
  • Medium – Moderately sharp video
  • Low – Softer video that allows for more flexibility in post-production.

 

Exposure

Exposure compensation affects the brightness of your video.  Adjusting exposure compensation provides manual correction for environments with contrasting light conditions (e.g. snow, car interior, stage w/ spotlights, etc.).

Range is -2 to +2, in 0.5 step increments:

  • +2.0
  • +1.5
  • +1.0
  • +0.5
  • +0.0*
  • -0.5
  • -1.0
  • -1.5
  • -2.0

https://gopro.com/help/articles/Question_Answer/Advanced-Protune-Controls-Explained

 

On Your Mark, Go to Market

While recently launching this blog and others I’ve been learning about launching and getting traffic starting from zero.

This can be a bit daunting but also I believe the most rewarding to connect with a community at grass roots level.

As I learn more about getting the word out I will post and share any good relevant references here for everyone’s benefit as well.

This isn’t just an aggregation, but a well curated greatest hits to help you not waste your time.

https://academy.hubspot.com/

https://www.hubspot.com/blog-topic-generator?utm_campaign=Offer+-+Blog+Topic+Generator

 

3 Secrets To Writing Blog Posts That Go Viral

5 Content Marketing Tips We Learned From Our Best-Performing Content

 

APE: Author, Publisher, Entrepreneur | How to Publish a Book

I recall thinking as a youngster, “Writing a book must be the toughest job anyone would ever need to accomplish”.  Sitting in front of a blank page trying to come up with some way to fill the 3-5 assigned pages on such- and-such topic.

I’ve since become a windbag and keeping ideas succinct so someone might actually READ the book remains the greatest challenge now.

If you’re like me you might have a pile prose sitting around collecting (probably digital) dust. Well if you have a blog or are passionate to the point of being an open faucet then you might consider collating your masterpiece into a table of contents and put the suck up for sale.

As you’d imagine with everything, modern technology has taken much of the pain of getting your words out to the presses.

Here’s great insight from the book by one of my heros, Guy Kawasaki, who always reminds me to bring my humanity to work. Thanks!

Get paid!

Source: APE: Author, Publisher, Entrepreneur | How to Publish a Book

And also this:

https://kdp.amazon.com/en_US?ref_=kdpgp_e_us_mm_l3

 

Google AdWords Essential Training | Lynda.com

Download the Lynda.com app to enjoy on-the-go learning.

Source: Google AdWords Essential Training | Lynda.com

This is a quick follow-up to the article I posted recently about the Top 100 Most Expensive Search keywords of 2015. In this article I commented on the total lack of willingness most Adwords marketers have for optimization which can result in a lot of waste and very poor ROI. Yes we want the clicks, but we want the right clicks.

I was really impressed by the candor Brad Basteole used in discussing how to do the job well. I think it’s very important to note that although all the topics of the Adwords certification were covered, it’s incredibly valuable to learn this from an outside perspective other than Google.

So if you’re trying to pass an exam, or just want to be better at your Adwords marketing job, I highly recommend you check these videos out.