Google’s own provided tools for search marketers.
White Balance adjusts the overall color tone of videos. You can make adjustments to White Balance when shooting in Protune mode.
Color allows you to adjust the color profile of your video footage.
ISO Limit provides more control in low light conditions. It adjusts the camera’s sensitivity in low-light environments, and creates a balance between brightness and resulting image noise. A higher ISO Limit will result in brighter footage, but you may experience more noise. A lower ISO Limit will result in darker footage, but will deliver reduced noise. This setting does not impact shutter speed.
Sharpness controls the sharpness of your video footage. High and Medium Sharpness will benefit those who want to limit the amount of sharpening required in post production. Low sharpness is ideal for professionals who prefer minimally processed content to enable more flexibility in post production.
Exposure compensation affects the brightness of your video. Adjusting exposure compensation provides manual correction for environments with contrasting light conditions (e.g. snow, car interior, stage w/ spotlights, etc.).
Range is -2 to +2, in 0.5 step increments:
While recently launching this blog and others I’ve been learning about launching and getting traffic starting from zero.
This can be a bit daunting but also I believe the most rewarding to connect with a community at grass roots level.
As I learn more about getting the word out I will post and share any good relevant references here for everyone’s benefit as well.
This isn’t just an aggregation, but a well curated greatest hits to help you not waste your time.
The Cloud: (def’n) The symbol on the diagram indicating the portion of the server and network infrastructure that was far too complex and obfuscated for anyone to spend the time to accurately draw.
Where I keep my iphone selfies; the thing that streams my TV; the place where I accidentally on purpose leaked my sextape.
In all serious it’s a concept that’s changed our understanding our IT and computing forever.
In some ways it’s just a billing exercise to see if we can bill for cheap commodity compute utilization the same as we do other utility billing for power, gas and water consumption.
The technology that’s arisen around this is what gives it real potency. Being able to tie enterprise and consumer applications into just-in-time burstable resources via API using code. Sounds advanced? It is! And it’s advancing by the second.
If you haven’t I encourage everyone to investigate public cloud providers as potential option for spinning up your next server. You’ll learn a ton I guarantee it. Amazon AWS, Google Cloud Engine, Microsoft Azure and many others offer free-trial and heavy discounts for personal and educational use.
The real beauty of cloud is to be able to use code to build infrastructure using configuration tools like puppet and docker. The flat files and containers used to configure the environment can be version controlled, unit tested and stored in repository. This is a vastly different concept than running around with a windows server dvd.
If an application misbehaves the entire environment can be instantly destroyed and rebuilt from runbooks. This shift in mindstep is know as Pets Vs. Cattle
Making the decision to go to cloud isn’t difficult. Preparing your existing workloads for migration is entirely different kettle of fish. While there are many tools available for converting physical workloads into virtual, let’s just say your results may vary. Simple server environments are no problem, but if someone has been spending years perfecting the static monolith, it’s likely going to be a hell of a chore to migrate it, and you’ll almost certainly be rebuilding on the new virtual resources.
Sooner or later you’ll have to get there so might as well have at it hoss!
Helping Clients With Cloud Assessment
I’ll compile a list of every useful link that might help someone get up to speed in a hurry:
I recall thinking as a youngster, “Writing a book must be the toughest job anyone would ever need to accomplish”. Sitting in front of a blank page trying to come up with some way to fill the 3-5 assigned pages on such- and-such topic.
I’ve since become a windbag and keeping ideas succinct so someone might actually READ the book remains the greatest challenge now.
If you’re like me you might have a pile prose sitting around collecting (probably digital) dust. Well if you have a blog or are passionate to the point of being an open faucet then you might consider collating your masterpiece into a table of contents and put the suck up for sale.
As you’d imagine with everything, modern technology has taken much of the pain of getting your words out to the presses.
Here’s great insight from the book by one of my heros, Guy Kawasaki, who always reminds me to bring my humanity to work. Thanks!
And also this:
It’s hard to plan for nonlinear purchase paths, but programmatic advertising can help, enabling brands to reach the right person with the right message in the moment of opportunity. Brands can use programmatic to assemble a consumer’s micro-moments in just the right way—like joining puzzle pieces together—to see a detailed blueprint of consumer intent
83% of all display buys will be programmatic by 2017. That’s what Google has to say about programmatic on their google+ page. What that tells me is that if you’re not able to harness the power of the tools to deliver relevancy then you might as well not even bother.
The proliferation of devices means that people are connecting their experience across tabs, workstations and devices while on the way to the store to buy the product in person. This makes the marketers job so much more difficult when trying to understand the patterns of their buyers. Fortunately Google has mostly solved the problem for you.
Some say programmatic is the death of creative. I liken it to the death of folk music. The music never died, just it’s audience. It just means creatives have to be.. well …more creative. For those who are inclined to set and forget their campaigns, they will find that Google does a very decent job of managing the interactions for them. However those that are accustomed to squeaking into the first page with lower scores will always be obliterated by those who can generate killer ad copy.
Good luck on your programmatic journey. Please let me know what tips and tricks you’ve discovered that make or break your campaigns.
The modules are pretty short. Usually around 20 minutes and nothing over 30. The presenters are some of the best in the field and are celebrities if you follow certain circles.
I had no idea that all apps built for the Microsoft Store will use these simple languages. I’m not necessarily a big MS fanboy, but you can see why they are so successfully in their strategy. They empower the workforce to use their tools and win market dominance because of it.
I had fun.
Microsoft also offers a complete beginner’s course here:
And an advanced app store course here: