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This is a quick follow-up to the article I posted recently about the Top 100 Most Expensive Search keywords of 2015. In this article I commented on the total lack of willingness most Adwords marketers have for optimization which can result in a lot of waste and very poor ROI. Yes we want the clicks, but we want the right clicks.
I was really impressed by the candor Brad Basteole used in discussing how to do the job well. I think it’s very important to note that although all the topics of the Adwords certification were covered, it’s incredibly valuable to learn this from an outside perspective other than Google.
So if you’re trying to pass an exam, or just want to be better at your Adwords marketing job, I highly recommend you check these videos out.