I love this stuff. I love analytics. I even admit to amorous feelings for google and especially their potential for AI. I especially love achieving granular scalpel precision with analytics. Google Analytics let’s use regular old regular expressions to fine tune our reports to show us EXACTLY what’s interesting to our business.
I guarantee you will feel really smart after you master this skill.
For those of us who aren’t programming master regular expressions can be a bit of a daunting topic. Honestly they can be a pain in the ass.
Fortunately I don’t have do much with regular expressions and mostly I’ve found an overall avoidance, but every once I’ll crack open the hood of a particular piece of software and voila, the regex engine.
Believe me that’s never my favorite thing to see in a piece of software, but understanding how this works can bring a sense of calm when confronted with the challenge.
One such place is the google analytics console, a potentially daunting place to begin with if you don’t have much background with backend and data tools. I don’t believe there’s anything hard about it and there’s an abundance of training to get anyone up and running quickly.
Regular expressions are a bit of advanced topic in this realm but never the less an incredibly powerful addition to your analytics backbone.
The linked guide tells you all about it. You’re welcome!