Ultimate Guide to Regular Expressions in Google Analytics

Source: Ultimate Guide to Regular Expressions in Google Analytics

I love this stuff. I love analytics. I even admit to amorous feelings for google and especially their potential for AI. I especially love achieving granular scalpel precision with analytics. Google Analytics let’s use regular old regular expressions to fine tune our reports to show us EXACTLY what’s interesting to our business.

I guarantee you will feel really smart after you master this skill.

For those of us who aren’t programming master regular expressions can be a bit of a daunting topic. Honestly they can be a pain in the ass.

Fortunately I don’t have do much with regular expressions and mostly I’ve found an overall avoidance, but every once I’ll crack open the hood of a particular piece of software and voila, the regex engine.

Believe me that’s never my favorite thing to see in a piece of software, but understanding how this works can bring a sense of calm when confronted with the challenge.

One such place is the google analytics console, a potentially daunting place to begin with if you don’t have much background with backend and data tools. I don’t believe there’s anything hard about it and there’s an abundance of training to get anyone up and running quickly.

Regular expressions are a bit of advanced topic in this realm but never the less an incredibly powerful addition to your analytics backbone.

The linked guide tells you all about it. You’re welcome!

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